The Console War is Brewing

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xbox360logo-1024x708All eyes are on Microsoft after last week’s announcement by Sony that the PS4 will be here this year, and we may not have to wait long for their response.  It may come as soon as April, a full two months before the E3 Expo in Los Angeles.  One senior Sony official, who did not wish to be named, claimed Sony had “ruffled some feathers” at Microsoft with its next-gen pitch and was another to lend his voice to the possibility of an April announcement.

The specs of both systems have already been announced (or leaked in the case of Xbox), and it looks to be a good console battle.  Although there is much speculation, the actual name of the Xbox console is still a mystery.  Infinity and 720 have both been floated as the front runners, but it’s possible that Microsoft will go a different direction.

If Microsoft does unveil the next-generation Xbox in April, it is highly unlikely that we’d see a repeat of the hardware no show that overshadowed Sony’s launch event. In fact, right after the PS4 event, Microsoft’s director of programming for Xbox Live Larry Helb mocked Sony for not showcasing the goods.

He tweeted: “Announce a console without actually showing a console? That’s one approach”

On Friday PlayStation’s US boss Jack Tretton assured that the physical incarnation of the PS4 will be showcased at E3 or sooner. Could it be timed to coincide with Microsoft’s big reveal? The battle heats up.